Market days
Pop-up booths bring foot traffic and follow-up DMs. IntoPaid turns “can you do a dozen for Saturday?” into a ticket and a Shopify invoice before the next event.
Case study · Baker
Sugar Pop
From Instagram cake-pop DMs to paid custom boxes
Testimonial
“Custom cake-pop orders used to mean a dozen Instagram DMs before we even knew if they were serious. Now every party dozen or Sweet Start box is a ticket — paid before we bake. We’re not chasing people anymore.”
Sugar Pop
Custom cake pops · @mysugarpopshop
Dutchess County, NY
Results · Paid on Shopify
After 1 week on IntoPaid
Cake-pop DMs stopped dying in Instagram. Sugar Pop turned the same custom and market traffic into paid Shopify orders — and closed customers who used to ghost after the quote.
- +52%
- custom cake-pop sales vs the week before
- 19
- new paid customers from Instagram DMs
- 2.8×
- custom boxes paid before bake day
- $1.1k
- collected on Shopify invoices in week one
The challenge
Custom cake-pop DMs don't wait for bake day
Sugar Pop (@mysugarpopshop) makes themed cake pops for markets, teacher gifts, and party boxes. Peak season means Instagram DMs for custom shapes — apples, notebooks, pencils — while the booth is still open and the oven is already booked.
- Custom cake-pop orders arrived as Instagram DMs mixed with giveaway replies and market follow-ups
- Themed collections needed deposits before dipping day — but quotes lived in chat threads
- Half-dozen and dozen asks got lost between the booth, DMs, and the bake schedule
With IntoPaid
Forward the DM. Get paid before you dip.
- Every custom cake-pop ask becomes a numbered ticket
- Quotes and deposits run through Shopify — same catalog as the shop
- Paid orders land on the pickup calendar before bake day
Signature pops
Market booths and custom boxes — quoted, then paid
Custom collections
Themed sets like the Sweet Start Collection — apple, notebook, and pencil pops — get quoted from the catalog, paid on Shopify, and locked for pickup.
From the shop
Booth, boxes, and the brand behind them
Custom boxMarketBrandCustom boxMarketBrandWant week-one results like this?
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